ASN Advanced Sports Nutrition is proud to announce that we are one of the first scientifically based companies to introduce 100% Hydrolyzed Whey Peptide Isolated Protein. Protein which without discussion is most effective when it comes to building lean muscle mass, fast!

"If the protein you're using shows no results within 14 days, you're using a poor quality protein."

The Truth

Everyday we see new companies introducing sports supplements, jumping on the bandwagon, using marketing tricks and hype to brainwash you into believing their protein is ‘the best’ and unique, only to find they use lower grade cheap material. On the other hand you have companies telling you that “all proteins are the same, there’s not much difference. This is far from the truth! At ASN-Advanced Sports Nutrition we pride ourselves in bringing genuine scientifically researched sports supplements using the most advanced and highest quality materials available in the world! ASN can easily develop a protein supplement that tastes like a scrumptious dessert, but we will never, ever go that way. It is very easy and cheap for a company to bring out such a supplement. The market is flooded with these proteins. On the other hand you still want it to taste ok, that’s why we also research and develop supplements to taste pleasant, without destroying the integrity of the product, so it ensures you still get results. The reason why you take a protein is for better health, recovery and muscle growth. You don’t want to be wasting your money on something that tastes good with no benefits or results.

Problems With Whey Protein

Whey was originally discarded as a by-product in the production of cheese until it was found to contain various growth and immune factors, plus the whole spectrum of amino acids. If you take a look back in history with processing whey, everything began with whey protein powder, followed by whey protein concentrate and then whey protein isolate. Processing became refined and we are now at the stage where we can make a high quality product with very low fat and lactose. However this is an expensive process and most companies use a lesser processed whey because it's cheaper and they can make more profit. Side effects from these include bloating and flatulence. A high quality whey isolate, which a few reputable companies use, seems to be the perfect answer for recovery and growth. Unfortunately that is not the case. Even though it is promoted that whey protein isolate contains all these fantastic growth and immune factors, even though the whey protein has been isolated from the fat, lactose and ash, the growth and immune factors are not isolated and are still part of the protein matrix. We are not told that our digestive system sees them as unprocessed, so enzymes attack them and break them down. Sure we get a protein that has the whole spectrum of the amino acids which helps a little with recovery and growth, but not to the optimum level as with growth and immune factors being isolated and absorbed intact. ASN now has the answer!

Problem Solved

ASN Advanced Sports Nutrition is a company which strives for one thing. Results! ASN have been working with some of the most reputable laboratories in the world to develop a whey protein in which the body can utilise all the growth and immune factors. ASN is proud to announce the development of HP-100, 100% Hydrolyzed Isolated Whey Peptides.

How Does HP-100 Deliver Serious Muscle Mass?

After training, restoration of blood glucose and energy is the no.1 priority of our physiology. Unless the right material is present, the body will mobilise and sacrifice muscle protein (amino acids) in an attempt to restore energy levels. This then effects muscle recovery and growth. To provide the optimal environment for recuperation and growth we must supply a high concentration of amino acids and growth factors immediately after training to stimulate protein synthesis. The problem is most proteins are too slow to enter muscle cells straight after training because it has to be digested and growth factors are lost. HP-100 however overcomes this problem, the only protein to do so. Designed using advanced fractional isolation and controlled hydrolysis techniques, HP-100 provides intact ‘digested’ growth and immune factors providing an array of amino acids ready for immediate absorption. When taken straight after training, muscle cells literally ‘gorge’ themselves full of peptide amino acids provided by HP-100 to signal anabolism within the muscle cell. This provides accelerated maximum muscle growth and recovery.

How do you know you've Purchased a Poor Quality Protein?

We know it can be confusing, just enter any health food store and look at the vast number of protein supplements on the shelves. Add to this the many 'lies' written on the labels and the deceiving advertisments. Every label promises the world but not many deliver the goods. One way to find out if your particular protein is good is to have an independent test run by a lab which is not only inconvenient but extremely costly aswell.

These are some of the symptoms you will experience when using an inferior protein:

If the protein you are using, even if mixed in water, constantly gives you gas, have flatulance, makes you bloated or gives you stomach upsets, this suggests that this product contains lactose and/or the protein has been cheaply processed. This means that the claims made on some protein labels as 'zero carbs','zero sugar' and 'zero fat' are absolutely false. But the companies get away with it because of the cost involved in proving otherwise. We highly recommend that you return it to the outlet and ask for your money back.

What Is Hydrolyzed Protein?

Hydrolyzed Protein is protein that has under gone an enzyme process much like that which happens in your digestive system. Specific enzymes have ‘predigested’ the protein allowing for faster transport through your digestive system. Within your digestive system, because the enzyme process is not controlled, there is no way of stopping the enzyme from breaking down the protein further when a specific growth factor, immune factor or peptide are found. In HP-100's case, the hydrolyzation process is all controlled. With there being different levels of Hydrolyzation, the higher the level, the more growth factors, immune factors and small peptides will be isolated within the protein allowing for faster assimilation of the protein into your body, which will give you better results..

Advantage of Faster Absorption

The faster a protein can be absorbed within your body, the better you will be able to recover. If you are using a protein after training for recovery & muscle growth and don’t put on any muscle within 14 days, the protein is being absorbed to slow, therefore you are using the wrong protein, wasting your money. Because HP-100 is hydrolysed to the highest level, your digestive system sees it as being fully digested and it is absorbed straight away. Muscle growth and recovery is a certainty with ASN’s new HP-100.

No Stomach Upsets & Bloating

You may have noticed other proteins cause stomach discomfort, bloating and flatulence. This is because the digestive enzymes produce partially broken down protein from complex and poorly processed protein, including milk, which then pass down through the digestive chain to be broken down by bacteria. Lactose has the same effect which causes digestive problems. Due to the action of bacteria breaking down the proteins and lactose, hydrogen sulphide and other products of putrefaction are produced causing bloating and flatulence. However with HP-100 this problem is non existent. The Peptides, specific growth and immune factors, that are in HP-100 have been separated from impurities, including lactose, through many stages, then each isolated peptide undergoes an enzyme process much like that which occurs in your digestive system. Because HP-100 is fully ‘hydrolyzed’ its specific peptides are absorbed straight away with no side effects ( eg: bloating, flatulence, etc..). It’s like having an injection of protein, going to work straight away.

Effortless Mixing

Because HP-100 contains isolated and separate peptides within the powder, they are easily dispersed in water when mixed in a drink shaker. One serve (28g), provides over 90% protein, and easily mixes in only 200ml of water, providing a simple chocolate or vanilla tasting drink. With other ‘protein shakes’ it is recommend you mix them up with at least 500ml of milk. After training most people don’t feel like a ‘milk shake’. Because HP-100 is mixed in only a small amount of water, it makes it very easy to consume directly after training.

AMINO ACID PROFILE

Ingredients: 100% whey protein hydrolysate ( comprising whey peptide isolates -
Immunoglobulins: IgA, IgG, IgM
Growth Factors: Insulin-like Growth Factor-1 (IGF-1)
Insulin-like Growth Factor-2 (IGF-2)
Platelet-Derived Growth Factor (PDGF)
Transforming Growth Factor-beta (TGF-b)
Fibroblast Growth Factor
Hormones: Relaxin
Proteins: Lactoglobulins, Alpha-Lactoglobulin, Beta-Lactoglobulin
Lactalbumin: Alpha-Lactalbumin, Beta-Lactalbumin
Lactomucin Immunoglobulins (Antibodies)
Tetrapeptides: Lactoferrin
Enzymes: Lactoperoxidase, Lysozyme, Proteoses/Peptones
Approximately 24% Branched-Chain Amino Acids (BCAAs, i.e. Isoleucine, Leucine and Valine) - this is the highest concentration of BCAAs of any single Protein. )

Nurtitional Information:

Servings per package: 32    Serving Size ( 1 Scoop ): 28g